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020 8133 6393ChatGPT is a language model. It works by analyzing your text and predicting the most helpful or relevant response based on its training data. However, this data is static, meaning it was last updated in a particular year (unless connected to live data sources or browsing tools).
If you type something like "Digital marketing company in London," ChatGPT understands:
Based on its training data, it uses this context to give general advice or commonly known names of top-rated places, which may not reflect the most current business rankings.
If ChatGPT doesn't have real-time access, it may say:
"As of my last update, here are the top Digital marketing companies in London…"
This shows it's relying on past information rather than live data or maps.
Some versions of ChatGPT—like those integrated with the web browsing tool or third-party plugins—can conduct local searches by fetching live results from the internet.
In these cases, ChatGPT can:
However, not all users or platforms have these features enabled, so functionality can vary.
While ChatGPT can be beneficial, there are a few critical limitations when it comes to local search:
ChatGPT doesn't access live information unless connected to the internet or using a plugin. So, it won't know if a business has closed, changed its hours, or launched a new service.
ChatGPT doesn't know your actual location unless you tell it. It won't respond to "restaurants near me" unless you specify your city or neighborhood.
Unlike Google Maps, ChatGPT doesn't provide real-time traffic updates, navigation, or walking distances.
ChatGPT doesn't pull verified reviews from sites like Google, Yelp, or Trustpilot unless integrated with a browsing tool.
Despite those limitations, ChatGPT has some unique strengths that can complement traditional search engines.
ChatGPT can recommend types of places, what to look for, or local search tips. For example:
"If you're looking for coffee shops in Portland with strong Wi-Fi, try searching for co-working cafes or ask locals about indie cafes in the Pearl District."
ChatGPT can understand and respond to local queries in multiple languages and often has insights into local culture or customs that traditional search engines can miss.
Unlike a search engine, ChatGPT can hold a conversation. Ask:
"Which of these sushi places is more affordable?"
Or:
"What’s a good place for a quiet coffee shop with Wi-Fi in Berlin?”
And its answer will be refined based on your preferences.
While it may not give live data, ChatGPT can help you plan:
To get the most useful local results, try these tips:
Instead of saying "near me," say "in Manchester city center" or "around Brooklyn, NYC."
Include what you're looking for, your preferences, and any limitations.
"Looking for vegetarian lunch spots in Leeds that are open on Sundays."
ChatGPT shines when used in a conversation. You can keep narrowing down:
"Any places with outdoor seating?"
"What’s the average price range?"
"Any hidden gems locals love?"
If you're using a version of ChatGPT with a browsing tool, location plugin, or third-party integration, you'll get more accurate and current information.
In short, Google wins for accuracy and live updates, but ChatGPT is great for contextual planning and personalized guidance. Together, they make a powerful combo.
So, how does ChatGPT conduct local searches?
In its basic form, ChatGPT does not search the internet live or access maps, reviews, or real-time business listings. It relies on its training data and the information you provide. But with the right prompt and context, it can still offer constructive local suggestions, especially when planning trips, comparing locations, or brainstorming options.
For the best results:
ChatGPT might not replace your local search engine, but it's an intelligent assistant that can help you navigate choices with a human touch.
